LIVET REICHARD COMPANY, INC.
SAMPLE PROJECTS

Updated Spring 2005

To provide you with a feeling for the range of projects Livet Reichard has produced, we are pleased to include several sample Case Histories in each of the five areas where we excel: Fund-raising Dinners, Art Auctions and Sales, Art Editions and Special Projects, Public Relations, and Audience Development. Additional Case Histories and references are available upon request.

Fund-raising Dinners

The Drawing Center
Livet Reichard has worked with The Drawing Center to produce their Gala since 2003. We begin each year by working closely with the organization's Board to identify strong leadership who would be capable of soliciting high-level financial support of the dinner that celebrated the opening of their historical spring exhibition. In addition, noted artists Brice Marden, Richard Serra, and Richard Tuttle have been honored for their steadfast support of the institution. We have continually altered several elements of the evening in an effort to reinvigorate a formula that had remained unchanged for many of the previous 35 Drawing Center galas. The dinner has consistently raised more money and been better attended with each passing year.

New Museum of Contemporary Art
Livet Reichard has consulted the New Museum of Contemporary Art on their annual gala since 2001, helping to reinvigorate their event and increase fund-raising results. We have assisted them in re-designing several aspects of their event, including venue and décor, and also helped secure several important donations for their auction. In the second year, following the September 11 tragedy, we chose "Saluting Downtown New York" as the theme of the gala. Further, we introduced them to Movado, who became a corporate sponsor and provided their entertaining credit with the New York Stock Exchange to allow the cocktail portion of the event to take place on the NYSE trading floor with 1960s pop icon Petula Clark performing her classic song, "Downtown". Livet Reichard introduced the concept of celebrity Honorary Chairs in 2004, when designer Marc Jacobs served in that capacity. Sir Elton John was Honorary Chair of the 2005 event. The event has consistently raised more than the previous year, and in 2004, broke the $1 million mark with over 720 guests.

amfAR and ACRIA
amfAR and ACRIA joined forces in 2005 to execute An Evening Honoring Herb Ritts, the first dinner honoring the late photographer since his death in 2002. The evening featured a benefit dinner chaired by Ross Bleckner, Dorthea and Jon Bon Jovi, Kenneth Cole, Richard Gere, Mathilde Krim, Ph.D., Kelly and Ron Meyer, Alain Dominique Perrin, Jane and Terry Semel, Sharon Stone, and Anna Wintour. A select art sale of work donated by 9 contemporary artists was also unveiled the night of the event, and is expected to generate an additional $650,000 in revenues by the time all works are placed. To date, the evening has raised in excess of $630,000.

Art Auctions and Sales

amfAR-Two by Two for AIDS and Art
Two by Two for AIDS and Art was designed to unite the American Foundation for AIDS Research (amfAR) and the Dallas Museum of Art in an effort to raise funds in Dallas. Today, it is one of the most anticipated and successful events on the Dallas social calendar, attracting the community's most prominent social figures and wide coverage in the local media. Since the inaugural event in 1999, we have raised in excess of $7.5 million for the two organizations. Two by Two for AIDS and Art consists of a dinner and auction of contemporary art held in the magnificent Richard Meier-designed house of Dallas collectors Cindy and Howard Rachofsky. Actresses Sharon Stone, Sigourney Weaver, Shirley Maclaine, and Liza Minelli have all traveled to Dallas to serve as Honorary Chairs and to help conduct the Live Auction of major works of contemporary art and luxury good packages. In addition to the main event, on Sunday morning, following the Saturday night party, we host a luncheon in a prominent collector's home to honor an artist with the amfAR "Award of Excellence for Artistic Contributions to the Fight Against AIDS". Previous recipients include Robert Rauschenberg, Julian Schnabel, Ed Ruscha, April Gornik, and Joel Shapiro.

Cunningham Dance Foundation/Merce Cunningham Dance Company
The 2002-2003 season marked the 50th Anniversary of the Merce Cunningham Dance Company. To celebrate, the Cunningham Dance Foundation asked Livet Reichard to coordinate a million dollar art sale. Working with a committee of Cunningham board members, Livet Reichard secured 25 works with an aggregate value of nearly $2 million. A preview was held at Paula Cooper Gallery in New York followed by a cocktail party in the Merce Cunningham Studios. An intimate dinner for participating artists and high level donors followed in Roy Lichtenstein's studio.

Planned Parenthood
In 2003, as Roe v. Wade appeared to be jeopardy, Livet Reichard approached Planned Parenthood Hudson Peconic (PPHP) about mounting a major benefit art auction to raise awareness at such a critical moment. In order to capitalize on the momentum being built by "The March for Women's Lives" planned in Washington DC in April 2004, PPHP chose to pair themselves with the national Planned Parenthood organization, as well as other regional Planned Parenthoods (New York City and Nassau County) to mount a $1million event. Livet Reichard coordinated all aspects of the auction and cocktail party which was held at Sotheby's in February 2004. As part of Choice Art, photographer Cindy Sherman created a limited edition print, which Livet Reichard marketed on behalf of Planned Parenthood. The event raised more than $1.3 million for the four organizations.

Art Editions and Special Projects

Art and Sole
To celebrate the opening of Bergdorf Goodman's new shoe salon, Livet Reichard oversaw the production of a series of limited edition shoes that were designed collaboratively by contemporary artists and designers. Damien Hirst, Manolo Blahnik and Jeff Koons all participated in this innovative project creating editions that were sold by Bergdorf Goodman to benefit the New Museum of Contemporary Art. The shoes were unveiled at a party at the store followed by an after party at Chambers Hotel, which Livet Reichard also oversaw.

BAM Portfolios and Single Print Projects
Livet Reichard has over the last 20 years implemented several lucrative print and photography portfolios to benefit BAM and is recently completed the second in a series of exclusive photography portfolios.

Audience Development

World Financial Center
In 1988, Livet Reichard conceived and implemented the opening events for The World Financial Center (WFC) in New York City for Olympia & York Companies (USA). A major corporate, residential, and commercial development located on a landfill on the Hudson River near Battery Park, the goal for the opening was to attract the affluent SoHo art world to this new urban park and upscale shopping area. To lure this audience, a major art and architecture exhibition on the theme of contemporary city life entitled The New Urban Landscape was curated by Annie Philbin and organized and executed by Livet Reichard. The firm also organized an opening reception, dinner and concert. Livet Reichard supervised all elements of the project in conjunction with Olympia & York including identification of 28 artist participants, installation and maintenance of exhibition, audience development, brochure and catalogue and opening events.

Brooklyn Academy of Music
The Brooklyn Academy of Music, retained the firm in 1981 to expand BAM's audience to include members of the contemporary art world. Later, Livet Reichard assisted BAM in implementing the marketing study that lead to the formation of the acclaimed Next Wave Festival and initiated many internal fundraising programs such as the Producers' Council, the Collaborative Arts Council, the Next Wave Festival Journal, and the Next Wave Festival Gala.

Public Relations

Carnegie International 2004 - 2005
Livet Reichard organized and executed a concentrated effort to make both the art world and New York-based media outlets aware of the 2004-2005 Carnegie International in Pittsburgh, PA. In conjunction with the Carnegie Museum's development office, Livet Reichard Company, Inc. assisted in conceptualizing a strategy for attracting key art world audience and media to the exhibition. We assisted in organizing a press preview of exhibition including walk-throughs with the curator, Laura Hoptman, a press breakfast, and artist interviews. Additionally, Livet Reichard's staff was on-site for the exhibition opening to organize press escorts and facilitate all media opportunities. Livet Reichard Company, Inc. was instrumental in securing reviews and features for the Carnegie International in publications including Art & Auction, Art in America, Art Review, Artforum, ArtNet, ArtNews, The Los Angeles Times, The New York Times, Flash Art, Frieze and Vogue Magazine.