LIVET REICHARD COMPANY, INC. HISTORY

Founded in 1979, by Anne Livet and the late Stephen Reichard, Livet Reichard Company, Inc. is an innovative arts management and marketing firm that specializes in the development of fine arts and public relations projects, and the conception and execution of fund-raising and promotional events.

Serving a diverse clientele that includes corporations, charities, cultural groups, and performing arts institutions, Livet Reichard designs effective programs to: increase revenue and raise funds; cultivate an appropriate audience; create and mold a desired media image; and generate publicity. Clients include the American Foundation for AIDS Research (amfAR), for whom we produced the Art Against AIDS campaign domestically in New York, Washington DC, Chicago, San Francisco, Los Angeles; and abroad in Basel, Venice and Tokyo. Through Art Against AIDS and our most recent project, Two by Two for AIDS and Art in Dallas, Livet Reichard has raised more than $17.5 million for amfAR. We have worked extensively for major cultural institutions including the Brooklyn Academy of Music for whom we designed the marketing campaign that led to the creation of the Next Wave Festival, now the most prestigious avant garde performing arts festival in the United States. To build their audience and donor base we helped create the Producers Council, a high level membership group as well as other support groups and sytems. In April 1997, we organized the $1.3 million tenth-anniversary celebration for The Menil Collection (Houston). Current and recent clients include amfAR, Artpace, Bergdorf Goodman, BOMB Magazine, Brooklyn Academy of Music, Guild Hall of East Hampton, The Drawing Center, New Museum of Contemporary Art, Perlman Music Program, Planned Parenthood, and the Skowhegan School of Painting and Sculpture.

Through long-time associations with leading artists, personalities, performers, entrepreneurs, and institutions, the firm has become an integral part of the progressive arts movement. Yet, Livet Reichard is also well-versed in the economics that perpetuate the arts. This melding of business and the arts is the core of Livet Reichard's unique approach.

LIVET REICHARD COMPANY, INC.
SENIOR STAFF

Anne Hodge Livet,
President

As the Curator and Director of Performing Arts at The Fort Worth Art Museum from 1974 until 1978, Ms. Livet organized numerous performing arts events including a one-hour television exhibition, Brazos River, a collaboration between artist Robert Rauschenberg, choreographer Viola Farber and composer David Tudor. In addition, she organized such exhibitions as The Record as Artwork: From Futurism to Conceptual Art (with Germano Celant) and Stella Since 1970, which received international recognition.

After leaving the Museum, Ms. Livet organized a retrospective exhibition of the work of Ed Ruscha, “I Don’t Want No Retrospective,” as guest curator at the San Francisco Museum of Modern Art and a series of exhibitions in this country of noted Italian artist Michelangelo Pisteletto.

Ms. Livet is also the author of Contemporary Dance, published by Abbeville Press, as well as numerous catalogue essays.

In 1979, in partnership with Stephen Reichard, she started the arts marketing firm of Livet Reichard Company, Inc., which she continues to operate.

Ms. Livet attended Wellesley College and the University of Texas before receiving her B.A. and M.A. from Texas Christian University.

Liz Gilchrist,
VP, Managing Director

Liz Gilchrist first joined Livet Reichard Company in 2003. Since that time she has managed projects for clients including amfAR, ArtPace, Bomb Magazine, Brooklyn Academy of Music, Carnegie International, Drug Policy Alliance, Elton John AIDS Foundation, New Museum, and Planned Parenthood among others. Liz previously worked as Events Manager at Lower Manhattan Cultural Council and Archivist at Tanya Bonakdar Gallery, New York. She holds a B.A. in Art History from Smith College and an M.S. in Art History from Pratt Institute.

Nicholas Phelan,
Assistant Project Director

Nicholas Phelan joined Livet Reichard Company in 2011. He has assisted with projects for the Children’s Museum of the Arts, Aid for AIDS International, the American Hospital of Paris, and the Bronx Museum. Nicholas graduated from Muhlenberg College in 2010 where he double majored in Religious Studies and International Relations with a concentration in Conflict and Peace Studies.

Lora Evinger,
Project Manager

Lora Evinger joined Livet Reichard Company in 2010. She has assisted with projects for Bronx Museum of the Arts, El Museo del Barrio,  Guild Hall, Children's Museum of the Arts, American Folk Art Museum, and Prospect New Orleans among others. Lora previously worked at Nicelle Beauchene Gallery, New York. She received her B.A. In English Literature from New York University.

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